web designer deb wagner
photo by:Janae Shields

it's just me

I’m excitable. I geek out on writing new algorithms, play 'I Spy' with the fonts and pantone colors peppering San Francisco, and am just as likely to be making a brush stroke as a mouse stroke. I’m inspired by the clever.

I’m driven. My clients are world class in their own right, so it’s not easy making them look better. Armed with a BS in Computer Science from the College of Enginerds at UCSB, a touch of OCD, and a right-brain that pleads for everything to be pretty, I’m on it.

I’m real. Team meetings at dstripe include you, me and my two cats Ozzy & Pixel. (Typos? Oh, that’s them.) You may hear a peep from my husband Jason, too. That’s it. I’ve been making websites happen for eighteen years and loving every day. Drop me a line. I’m in.

my philosophy

make people happy.
solve problems.
seduce audiences.
stretch.

individuality is non-negotiable.
quality is in the detail.
do your homework.
stop, collaborate and listen.

design, code, paint, stitch, create.
treat yourself to gluten-free cookies.
simple only looks easy.
keep promises.

no shortcuts in artistry.
inspiration is everywhere.
beauty and function were meant for each other.
content takes center stage.
explore.

clutter is for desks not websites.
laugh often.
love your cat.
bow to the divine in others.

words from clients

Heidi, Zenadia Design

“I can’t say enough amazing things about Deb! She was super easy to work with and is incredibly knowledgeable in the world of web design and functionality. Her attention to detail is spot on, and shows through all aspects of her work, right down to her emails. Deb was an invaluable asset to helping my website be easy to use, beautiful to look at and above all, functional. Your website is your “business card” online, and I really feel like Deb helped me represent my brand online in the best possible way.”

Personal Chef James

“Deb seriously takes care of you and your website. She’s got a detailed eye, open ear, creativity, passion. Everything you’d want. My old site was ok, but not very effective or super attractive. The site Deb built for me gets potential customers excited before they even contact me. I went from a handful of clients to a full calendar within a month or so of launching the site. The best part? She was so easy to work with and deftly and patiently guided me from my own jumbled ideas to a polished online presence. Her work makes you want to start a business just to have a great site! Thank you, Deb!”

Elizabeth Medina

“Having worked with Deb successfully on our previous website, I knew she was up to the task of taking the new Elizabeth Medina Photographic Artisans website the “next level”. Not only is the new site optimized, user friendly and expresses our studio brand beautifully, it also incorporates the personalized creative features that I hoped for.”

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“Working with Deb was so much fun we did it twice!

As an artist and visual creative, it is very important to me that our studio team be represented in a way that is unique, personal and elegant.

When it came time to redesign our studio’s brand I was fortunate to work with a top notch branding and design team. Thrilled that the resulting brand and design elements expressed our studio to a T, I knew that we would not be satisfied with anything less than the very best web designer.

Having worked with Deb successfully on our previous website, I knew she was up to the task of taking the new Elizabeth Medina Photographic Artisans website the “next level”. Not only is the new site optimized, user friendly and expresses our studio brand beautifully, it also incorporates the personalized creative features that I hoped for.

Deb was extremely patient and willing to listen to my ideas and to put up with my need for the website to fit my sometimes over the top vision to have things aesthetically “just so”. She communicates extremely well and this makes the entire collaborative process stay on track and flow beautifully.

I can truly say that we love working with Deb and are thrilled with the final product.”

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Allyson Magda

“I have worked with Deb more than once, since 2006.  She’s done two complete websites for my business, fresh from the ground up.  I must note that in that timeframe my business grew by leaps and bounds, and I largely attribute that to her amazing work!  When working with Deb her desire to truly grasp her client’s vision is what engages me the most.  Her process is thorough and it WORKS!”

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“I have worked with Deb more than once, since 2006. She’s done two complete websites for my business, fresh from the ground up. I must note that in that timeframe my business grew by leaps and bounds, and I largely attribute that to her amazing work! When working with Deb her desire to truly grasp her client’s vision is what engages me the most. Her process is thorough and it WORKS! When it comes to design, I am exceptionally particular, and Deb lives up to the high standard, every single time. That high standard is what is reflective in my work, and more importantly in my website. The website is where my client’s get their first impression of my company, our product, our service, this all lies in the hands of the one who designs and develops your website.

Not only does she have a keen eye for design and style, her workflow is really effective. She always responds to my countless questions, with a patient and kind reply, this is invaluable in a professional.

Even though my site was complete last year, I have a new area I intend to expand my company, and I’ve ran some ideas past Deb on how to incorporate that into the existing site, so I don’t have to have a completely new site built. She continues to assist me and give positive feedback. Deb always has my businesses’ best interest in mind, and I appreciate that more than words can express. I need to give her a hug!!!”

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Sarah, A Polished Plan

“Working with Deb is like working with your mother, sister, or best friend! She makes the process lighthearted, uplifting, and always streamlined. But also, she’ll give you a friendly reality check when you just start talking crazy! After a few emails and some solid feedback, she just “gets it” and consistently makes your design vision even better than what you had originally hoped. I came back to Deb three years after she built my first website, in Flash, to do a complete overhaul, rebrand, and rebuild in WordPress. BEST investment in my business thus far! With my Flash website, I had to hire Deb, as needed, for maintenance tasks when I wanted to change really anything on the website. But now- I am completely hands on with the backend and don’t have to contact her unless I screw something up! The backend is so user friendly and easy to manage small and big edits including weekly blog posts. And the website’s SEO has been fantastic as I consistently rank on Page 1 of Google. Deb put a ton of energy and effort into maximizing SEO and teaching me how to maintain it over the years. I owe much of my success to my wonderful website and my wonderful Deb. :)”

Emily Meyer

“Deb is wonderful to work with. What I appreciated most is how seamlessly she blends her left-brain and right-brain skills in building your website. Her engineering side works to make your site technically perfect and secure, while her design and aesthetic senses help with everything from color and font, to user interface. As a creative, it was a pleasure to work with Deb because I always felt like she got where I was coming from and respected the aesthetic while always running the superficial needs of the site against her technical checklist. Deb is also extremely prompt, responsive, and usually over-delivers on deadlines. It’s clear Deb is excited about her job, and likes collaborating with clients for the best possible result.”

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“I always get compliments on the website that Deb built for me. Being in fashion, images are my main method of communicating with my clients, and your website has to match your brand’s aesthetic. Deb got things just right by making sure that the design and features of the site matched my brand’s personality and image, all while being functional and easy to navigate. Having a website that’s congruent with our brand persona legitimizes our product, and our service.

I like to think of our website as one of the key points of our brand identity. Besides our clothing, and myself (as the Creative Director and the company’s namesake), our website is what customers interact with most. Since we’re headquartered in San Francisco, and our service demands a lot of one-on-one interaction with clients, it’s hard to have a presence in other parts of the world. Our website, then, serves as the face of EM — in look and feel — wherever our clothes, and I, haven’t reached yet.

Deb is wonderful to work with. What I appreciated most is how seamlessly she blends her left-brain and right-brain skills in building your website. Her engineering side works to make your site technically perfect and secure, while her design and aesthetic senses help with everything from color and font, to user interface. As a creative, it was a pleasure to work with Deb because I always felt like she got where I was coming from and respected the aesthetic while always running the superficial needs of the site against her technical checklist. Deb is also extremely prompt, responsive, and usually over-delivers on deadlines. It’s clear Deb is excited about her job, and likes collaborating with clients for the best possible result.”

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Janae Shields

“My website has been instrumental in generating new business and attracting the clientele I want. The wedding photography industry is flooded with “template” websites; I wanted the exact opposite of that. Having a custom designed website reflecting me and my business has allowed me to stand apart from a saturated market. Clients appreciate the unique design that first greets them when opening my website.”

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“My website has been instrumental in generating new business and attracting the clientele I want. The wedding photography industry is flooded with “template” websites; I wanted the exact opposite of that. Having a custom designed website reflecting me and my business has allowed me to stand apart from a saturated market. Clients appreciate the unique design that first greets them when opening my website. As the first thing most clients see when they encounter my company, I wanted it to be eye catching and immediately leave a good impression. My website is an extension of all of my marketing materials and through Deb’s expert design they all flow well as a consistent brand. Working with Deb was a treat. She did an amazing job of taking my rambling thoughts and turning them into the website I wanted. I still don’t know exactly how she did it! She did a great job of giving me realistic timelines and gave me the proper expectations of how the process would work. I trusted her throughout the process to design a website that is a true reflection of me and my company and she did that in every sense. I wholeheartedly recommend Deb!”

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Annie O'Neill

“Deb is a delight in every way! To start: she knows just what to ask to elicit what she needs to get going. She might even be considered a “web design therapist.” OK that might be too far but after you’ve gone through the whole experience with her – the initial interview to final product you’ll have taken a journey that has you arriving at a place that is just right – for your clients – for you, for the whole world wide web. Truth be told – I want my clients to have the same experience with me as I’ve had with her: Making a considerable investment that really ends up being priceless…”

Karen Wise

“Deb Wagner, of dstripe, is an extremely talented and thorough web-programmer / designer. Not only is Deb technical, but she also has a great eye for design. … She took the time to explain every step of the backend to me, and gave me tips for managing my site and my email accounts. Any time I have any questions about anything, she is quick to reply to me. “

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“Deb Wagner, of dstripe, is an extremely talented and thorough web-programmer / designer. Not only is Deb technical, but she also has a great eye for design.

In re-designing my first website, KarenWise.com, I brought my own graphic designer in on the project. She was open to the idea, and collaborated well with the 2 of us. She was quick to answer emails and get onto conference calls, which I really appreciated – it showed that she really cared about the end result.

KarenWise.com was revamped page by page in a thorough manner, and in a relatively short amount of time, considering Deb’s heavy workload. She took the time to explain every step of the backend to me, and gave me tips for managing my site and my email accounts. Any time I have any questions about anything, she is quick to reply to me.

I loved the way Deb designed my first website so much, that I hired her to revamp my second site, FoodandArt.com. I love the way they both function, and I receive compliments often about the look and functionality of them both.

I highly recommend Deb for all of your web programming and website design needs.”

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Gabe, Levine Baker LLP

“Deb was extremely patient in dealing with the different and shifting desires of the firm’s partners. She ultimately presented a design that satisfied very different tastes, and she implemented it efficiently, quickly fixing the few bugs in the staging site prior to launch. The CMS is easy to use and well-documented. In short, Deb’s a pro.”

Nicole Carlin

“Since creating my website, I have easily doubled my revenues. As an interior designer, it is critical that people can see my work. A website is the only way that clients can preview my designs. With a website, I have found clients already have a sense for if I am the right person for the job by being able to scroll though my work. Deb designed my website in a clean, crisp manner that is consistent with my style – even though we’re on different coasts, I feel like she “got” my vision and style right away. She encouraged and educated me on how to brand my business in other ways and created a cohesive look. The process of creating the website was fun, not stressful, and exciting actually because of all the possibilities that were ahead. Since launch, Deb has made herself available for questions and updates. I would highly recommend Deb to anyone who was looking to create a website for their small business.”

Ryan, Ink Factory

“Deb was able to take our website to a whole different level. From the backend to the frontend, the site functionality is impeccable. In the past, only one person on our team was able to understand how to make updates to the site. Now, our whole team can easily (and quickly) make edits or additions to our online portfolios, integrated blog, and new offerings. We’re extremely proud to focus our marketing efforts to the website because it accurately and effectively represents who and what were are – all of this due to the ability to maintain an up to date presence. Deb was extremely collaborative and was quick to get everything finished in a timely manner – from comps to final go-live site. She rocks!”

Jackie, Table 6 Productions

“When Table 6 Productions decided to rebrand the first order of business was a new website. Finding Deb was a dream come true. We were immediately impressed with her creativity and ability to make each of her websites unique to the individual client. Not knowing exactly what we wanted, we sent her inspiration photos and other websites that appealed to our style. We were fully prepared for multiple revisions. Not with Deb! She nailed the perfect design the very first time. Not only did Deb finish our website in an extremely timely manner, but she offered advice along the way. The quality of our leads has increased significantly… and we owe that to Deb’s fabulous website design.”

Glenn Olcerst

“I have worked with a number of web developers over the years and Deb is-quite simply, the best on every level. Deb is meticulous, thorough, able to take concepts to fruition, and driven to produce the best product- while meeting all time reasonable constraints. Very fair and competent, and it was a pleasure working with her.”

74 Events

“Deb has been an absolute dream to work with! From the beginning stages of conceptualizing the webpage, to updating the site, to meeting the demands of our growing business, Deb has been there every step of the way. She is readily available to answer any questions from navigating the backend of the website, to insight on design aesthetic. We know we are in good hands with Deb, she feels like she is part of our team!”

Molly McGinness

“Working with Deb to create my website was easier than I anticipated. Although we live on opposite coasts we communicated by email and phone and she understood exactly what I needed. She created a professional and polished site and gave great insight to the content I should provide. I constantly receive positive comments about the website from potential clients and other trade professionals. The website provides an anchor for my brand and sends the right message to my clients.”

Lyndon, Lyndon Heath Cabinetry

“Although there is plenty to say about how excellently Deb created a unique, high end brand for my website, what really stands out is the pure joy it was working with her. She is truly the whole package. It is rare to find someone who has her creativity and attentiveness in design. And when coupled with her work ethic, she is truly “one of a kind”.”

Lisa Feldman

“I was stuck. I didn’t know how to make a website work for my needs. I checked out the designer on several of the websites that I liked, and realized that Deb’s sites were it! Once I contacted her- I knew I was on the right track. …. Deb advised me on the entire process and I will be forever grateful to her. Of all the things I have done with Lisa Feldman Design, having Deb create my website is at the very top of my list. “

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“No words can describe my appreciation for Deb Wagner at dstripe.

I was stuck. I didn’t know how to make a website work for my needs. I checked out the designer on several of the websites that I liked, and realized that Deb’s sites were it! Once I contacted her- I knew I was on the right track.

Deb is incredibly patient and collaborative. She gave me great suggestions. She completely nailed the exact design I was looking for. Her ideas were AMAZING!

Deb advised me on the entire process and I will be forever grateful to her. Of all the things I have done with Lisa Feldman Design, having Deb create my website is at the very top of my list. If I could give her a grade it clearly would be an A+.”

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Mickey, Mission Street Church

“Deb Wagner is an amazing designer and has the ability to take your vision and bring it to fruition. She is very supportive and has continued to work with us on changes and updates. The best part is that it is done in the time frame agreed upon; I have worked with other designers in the past and that has not always been the case. Deb is by far the most professional, knowledgeable and creative designer I have ever worked with and MSC plans on continuing our association for a very long time!”

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“Our website is the number one tool that draws people to Mission Street Church and at the same time helps people all around the world be connected to Mission Street Church. We not only have all the general information you would want to know about MSC, we also have our sermons, music and any events going on in the life of the church.

Mission Street Church is a new church development and part of our mission is to meet people where they are at in their lives and not force them to conform to our idea of who they should be. Our website is fresh and inviting and truly reflects who we are as a church.

Deb Wagner is an amazing designer and has the ability to take your vision and bring it to fruition. She is very supportive and has continued to work with us on changes and updates. The best part is that it is done in the time frame agreed upon; I have worked with other designers in the past and that has not always been the case. Deb is by far the most professional, knowledgeable and creative designer I have ever worked with and MSC plans on continuing our association for a very long time!”

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Gail Johnson

“Deb has designed two fabulous websites for me. My new website exceeded my expectation and her creative style allowed us to have a lot of fun during the planning process. Everyone that I’ve talked to has raved about the website!”

Gloria Wong

“I seriously LOVED working with YOU! You were a dream. Professional, responsive, reliable, approachable, meticulous, talented, and creative. You made it so easy for me. I absolutely love my site and would definitely want to work with you again when the time comes!!! Thank you thank you thank you!”

Sayles Livingston

“Deb is incredibly talented and she created a fabulous and unique web site for me. There is no question, that her work has brought me a substantial amount of business!!! I am just incredibly thrilled with the end product. Clients and other vendors ask me on weekly basis “who did your web site?” And the site has been up for two years! Deb was professional, efficient and lovely to work with! I wouldn’t consider hiring anyone else. Brilliant!”

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